1. Research Design
2. Sampling Technique
3. Sampling Technique
4. Repondents of the Study
5. Data Gathering Instruments
6. Validity and Reliability Test
7. Research Instrument
8. Statistical Treatment/ Analysis
This chapter outlines the research design and methodology that were used in the study. It describes the population studied and the sampling design used. It also discusses the data collection and analysis techniques.
The researchers utilized the “Empirical Research” design. It uses empirical evidences which can be analyzed by qualitative and quantitative information. Quantifying the evidence or making sense of it in qualitative form. Empirical Research involves gaining knowledge, observation and experiences.
The purposive sampling will be used to gather the information from respondents and those will be only people who are appropriate for the contribution of this study. Since the target of the study only need to choose the people who are currently taking up marketing and advertising management and with age between 16 to 22 years old and above it is inevitable that there are limited number of respondents that can contribute to the study and therefore the researcher decided that purposive sampling is most appropriate sample technique.