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Deception and consumerism

저작시기 2017.06 | 등록일 2019.04.06 파워포인트파일 MS 파워포인트 (pptx) | 43페이지 | 가격 2,000원

목차

1.Deception
2.Consumerism
3.Globalisation and Ethical Consumption
4.Sustainable consumption

본문내용

Deception
Deception occurs when a marketing communication either creates or takes advantage of, a false belief that substantially interferes with the ability of people to make rational consumer choices. (Boatright 2000:288)

10 Deceptive Tactics
1.Deceptive Labeling Tactics
2.Misleading Visuals
3.Misleading Commercia

참고 자료

https://youtu.be/npXFztJBVzA
Crane, A., Matten, D. (2010). Business Ethics. Oxford: Oxford university press.
http://www.un.org/sustainabledevelopment/sustainable-consumption-production/
https://www.philsem.uni-kiel.de/de/lehrstuehle/philosophie-und-ethik-der-umwelt/files/voget-kleschin_baatz_ott-ethicssuscos_hp.pdf http://www.dictionary.com/browse/consumerism https://conhistoryjp.wordpress.com/2011/07/05/1900-1930/ P Kotler - Harvard Business Review, 1971 - sites.google.com http://www.slate.com/articles/health_and_science/science/2016/09/bp_is_to_blame_for_deepwater_horizon_but_its_mistake_was_actually_years.html http://www.grameen.com/introduction/ https://www.thebodyshop.com/en-gb/about-us/our-commitment/growing-community-trade
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