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[부동산 영문보고서] Expansion of Experience Brand Experience Shop (브랜드체험 매장의 특징과 예시)

저작시기 2018.02 |등록일 2018.02.18 워드파일MS 워드 (docx) | 3페이지 | 가격 1,000원

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Retail space has undergone major changes in recent years due to the development of digital technology through the fourth industrial revolution, intensifying competition in the retail market, and changes in consumer attitudes. This is a change that can be shortened to keywords such as brand experiences, concentration of target customers' lifestyle, Omni Channel, augmented reality (AR), and virtual reality (VR) shopping. In addition, the biggest strategy companies should remember is 'preemptive attack'.

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