1. Adopting appropriate algorithm
2. Providing the best UI possible
3. Google can make money without doing evil
4. A firm Revenue Model
5. Corporate Values
Adopting appropriate algorithm
Google transforms the keyword spam problem into an opportunity by adopting PageRank algorithm made by grad students at Stanford, Sergey Brin and Larry Page. PageRank is the way to weight according to the relative importance of documents that have a hyperlink structure such as the world wide web(www), and that more important pages receive links from many other sites.