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농심 마케팅

저작시기 2015.02 |등록일 2017.03.25 파워포인트파일MS 파워포인트 (pptx) | 18페이지 | 가격 2,000원

목차

1. Introduction of Nong-Shim
2. The Analysis of Chinese ramen MARKET
3. Nong-Shim's SWOT analysis
4. Analysis of Sinramen's Advancing into China Market
5. Future strategy

본문내용

(중략)

1. Introduction of NoNG Shim
The analysis of Chinese ramen market
① The status of ramen production in China--->1500 producers produce 1.9 million tons of remen
② competitor--->Representative competitor is 'Ding Sin' which occupies 40% of Chinese ramen market.

(중략)

SWOT analysis
Strength : ● Brand Naming ● Design of Packing ● Reduction of Cost by local production ● Differentiation
Weakness : ● High Price ● Hold to Hot taste!!
Opportunity : ● Possibilities of ramen market expansion ●‘Han-ryu’ trend
Threat : ● Preoccupied firms in china market ● Competitors’ counterfeits ● Environmental problem ● Continuous release of substitutes





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