랄프 로렌 매장 분석 PPT자료 입니다.
1. The Oldest Store
2. Most Classic Store
3. Recently Open Store
4. Strategy For RL
5. Brand Image
The Oldest Store (APGUJEONG HUNDAI-DEPARTMENT)
Address : 429, Apgujeong-dong, Gangnam-gu, Seoul, Korea.
It has luxurious atmosphere, as it is in the large department stores
As RALPH wants their luxurious brand image, HUNDAI dep, is one of the best choice to be placed.
Always the first store has the advantages that they attract customer first.
Can’t attract other customer who is not in that building.
There are so many other luxury brand shop besides there. Consumers might select one of them.
They have not that absolute dominate power in this department.