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랄프 로렌 매장 분석 PPT

저작시기 2016.05 |등록일 2017.01.16 파워포인트파일MS 파워포인트 (pptx) | 11페이지 | 가격 4,000원

소개글

랄프 로렌 매장 분석 PPT자료 입니다.

목차

1. The Oldest Store
2. Most Classic Store
3. Recently Open Store
4. Strategy For RL
5. Brand Image

본문내용

The Oldest Store (APGUJEONG HUNDAI-DEPARTMENT)
Address : 429, Apgujeong-dong, Gangnam-gu, Seoul, Korea.
It has luxurious atmosphere, as it is in the large department stores

Strength
As RALPH wants their luxurious brand image, HUNDAI dep, is one of the best choice to be placed.
Always the first store has the advantages that they attract customer first.

Weakness
Can’t attract other customer who is not in that building.
There are so many other luxury brand shop besides there. Consumers might select one of them.
They have not that absolute dominate power in this department.

참고 자료

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