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marketing strategy 카페베네

저작시기 2016.12 |등록일 2016.12.26 파워포인트파일MS 파워포인트 (pptx) | 19페이지 | 가격 4,000원

목차

1. Introduction
2. Environmental Analysis
3. Marketing Goal
4. STP
5. Marketing Mix : 4P
6. Marketing Problems
7. Solution

본문내용

Environmental Analysis
The Amount of Coffee Consumption

-> increased by 18 times (drinking 350 cups in a year)

Coffee Franchise Market growing by 15~20% every year

The Top 4 Brands’ Sales ; about 500 billion won

The Size of Whole Coffee Market ; 2 trillion won
(combined with Instant coffee market of 1,300 billion won)

Coffee Becoming One of the Ways to enjoy Culture

<중 략>

SWOT analysis
- Strengths
Differentiated marketing image (European style)
Ample capital of domestic conglomerate

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