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W New York Times Square 경영분석 Analysis Report (Final Grade A)

저작시기 2015.10 |등록일 2015.12.24 워드파일MS 워드 (docx) | 56페이지 | 가격 5,000원

목차

I. Overview
II. Brand Positioning
III. Marketplace Analysis
IV. Competition
V. Market Dynamics
VI. Marketplace Insights
VII. Target
VIII. SWOT Analysis
IX. Marketing Mix Analysis
X. Objective and Goal

Works Cited

본문내용

I. Overview
Located in the heart of New York, the W Times Square is a unique property that caters to both the business and leisure traveler. The brand, which is owned by Starwood Hotels and Resorts, has properties all over the world that emphasize the use of modern design based on their location. The W has been successful by being able to identify that guests want a balance between style and substance when choosing their destination. Based on this notion, their hotels offer a combination of a dynamic property that still provides a superior level of service, comfort and amenities.
From the first property that opened in New York back in 1998, (The W New York on 49th and Lexington), Starwood quickly realized they had something special as they went on to expand to over a dozen properties in a two-year span in destinations such as Los Angeles, Chicago and Seattle. Regardless of what city you are in, the theming of all the W hotels remains consistent as they attract attention with their bright colors and extravagant designs.

참고 자료

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