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Nestle Italy_Group 2_

저작시기 2015.11 |등록일 2015.12.07 파워포인트파일MS 파워포인트 (pptx) | 13페이지 | 가격 5,000원

목차

1. Company background
2. Italy coffee Industry background
3. SWOT analysis
4. Segmentation target (present)
5. Positioning (Present)
6. Major problems
7. Strategies analysis
8. Strategies analysis - cont’d
9. Recommendation - positioning
10. Recommendation

본문내용

Company background
Global leading company in nutrition, health product industry
Founded in Switzerland in 1866
Newly launched Nescafe instant brand in 1938
Dominant in Italy milk modifiers and instant coffee market

Italy coffee Industry background
A lots of roasters
Low entry barriers
Strong existing competitors
Fruit juice, tea etc
Choice of consumers

참고 자료

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