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기업런칭, 아동복, SPA, 4p, STP, SWOT분석 (영어PPT)

저작시기 2015.11 |등록일 2015.12.07 파워포인트파일MS 파워포인트 (pptx) | 39페이지 | 가격 5,000원

목차

1. Brand story
2. STP strategy
3. SWOT Analysis
4. 4P Strategy

본문내용

Why?
Getting interest in fashion
&
Growth of market

Kids clothes market
has great growth potential

For – Baby group - Gold kids trend
Decreasing birth rate & Double income family

Desire to raise their kids specially

Growing of kids luxury market

But!
We focus on the dark side of luxury brand
Only rich people can buy it

Gap between rich & poor people

But!
We focus on the dark side of luxury brand
Kids are growing up fast

Need to buy clothes frequently

Waste of resources
Big burden to parents

참고 자료

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