3) The customer order decoupling point
Why “Standardization” is important?
Mass production → Mass customization
“ standardization” relevant to postponement, modularization and customer order decoupling point(CODP)
Standardization is the major driver in mass customization
“Delaying specific processes in value chain of that product to the latest possible time to take the customer orders and be able to customize”-Van Hoek(2001)