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Merck 사례분석(의료경영전략)

저작시기 2013.06 |등록일 2015.08.12 파워포인트파일MS 파워포인트 (pptx) | 24페이지 | 가격 5,000원

목차

1. About Merck
2. PEST Analysis
3. PEST Backup data
4. 5 Forces Model
5. STP
6. STP Backup data
7. Value Chain
8. The core values-Backup data
9. The Comparison With Other Inc.
10. Abbott & Roche Backup data
11. 강약점 도출
12. 경쟁전략 분석
13. Ansoff Matrix
14. BCG Portfolio Analysis
15. Merits& Demerits

본문내용

About Merck …

Background

- Merck was founded by George Merck in 1891.
- Merck & Co., Inc., is a research-driven pharmaceutical products and services company headquartered in Whitehouse Station, New Jersey.

2) Mission

- Merck’s mission to provide innovations and solutions that improve the quality of life and satisfy customer needs.

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