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마케팅관리 - 진로(참이슬)

저작시기 2011.10 |등록일 2015.04.07 파워포인트파일MS 파워포인트 (pptx) | 34페이지 | 가격 2,000원

목차

1. Corporation & Brand Introduction
2. Characteristic of alcohol market
3. 참이슬’s Brand management strategy
4. Implication
5. Future assignment

본문내용

Corporation Introduction

“No customer satisfaction, No corporation”
Jin-cheon brewing store, established in 1922, is Jinro’s matrix
Since then corporation’s name was changed ‘Jinro’ in 1975
In 2011 Jinro merged with HITE
So now the name of corporation is ‘HiteJinro’

Unchallenged corporation in Alcohol market over 30 years

참고 자료

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