목차

1. Corporation & Brand Introduction
2. Characteristic of alcohol market
3. 참이슬’s Brand management strategy
4. Implication
5. Future assignment

본문내용

Corporation Introduction

“No customer satisfaction, No corporation”
Jin-cheon brewing store, established in 1922, is Jinro’s matrix
Since then corporation’s name was changed ‘Jinro’ in 1975
In 2011 Jinro merged with HITE
So now the name of corporation is ‘HiteJinro’

Unchallenged corporation in Alcohol market over 30 years

참고 자료

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