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스케쳐스 분석

저작시기 2015.01 | 등록일 2015.01.26 파워포인트파일 MS 파워포인트 (pptx) | 17페이지 | 가격 2,000원

목차

1. Introduction of Sketchers
2. Discussion, Critical Thinking Questions
3. Questions & References

본문내용

2. Discussion Questions
Which information systems applications described in the case are unique
to Sketchers and would not benefit other shoe manufacturers?
Which aspects of their loyalty program could other firms duplicate and
quickly benefit from? Which would take competitors longer to use or offer?

<중 략>

What kind of information does the Sketchers Elite program use? Aside from
its direct benefit in increasing customer loyalty, what other benefits might
the program have?

참고 자료

http://www.skechers.com/info/privacy (Sketchers의 정보 수집 방법)
http://www.wikinvest.com/stock/Skechers_U.S.A._(SKX)/Filing/10-K/
2010/F47067643#103 (Sketchers의 Annual Report)
https://blogs.oracle.com/oracleretail/entry/skechers_leverages_oracle_
applications_business (오라클 솔루션 구축 사례)
http://theseareallforyou.blogspot.kr/2013/10/five-force-model.html
(Nike의 사례)
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