1. <독일 general information>
2. <독일 PEST analysis>
3. < 추가적으로 environmental factors, legal environment >
4. < 독일의 cultural profile >
<독일 general information>
Germany is a highly developed nation with huge industrial capability. It is the world’s fifth largest economy (GDP $3.629 trillion) which happens to be one of the most important market in EU. It is known for its automobiles and chemicals all around the world. It is considered to be mechanical engineering hub. It is leading exporter of machinery, chemicals and automobiles. Germany’s share of total world trade is around nine percent. It is facing lots of economic challenges due to recent Eurozone crisis. The projected GDP growth is around 0.6 % in the year 2012. Due to the highly unpredictable external environment, its exports have been badly hit. Hence it can be projected that domestic demand will be the significant driver in the economic growth of the country.
<독일 PEST analysis>
It is a democratic country with federal government. There are three levels of Government- Federal level, state level and local level. The government at local level decides the business policies of that location including taxation.