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[A+영문레포트] 버진기업의 글로벌화 과정, 마케팅

저작시기 2014.11 |등록일 2014.11.17 | 최종수정일 2015.09.20 워드파일MS 워드 (docx) | 13페이지 | 가격 2,500원

소개글

버진기업의 초기사업부터 글로벌 기업이 되기까지의 과정, 마케팅에 관한 사항을 중점적으로 다뤘습니다.
모두 영문으로 작성되어 있으며 다시 한번 검토하여 업로드 합니다.
완성도 높으며 특별히 수정할 부분 없습니다

목차

1. Introduction
2. Richard Branson’s Childhood and influences.
3. Richard Branson the young entrepreneur, and Virgin the young company
4. Virgin Atlantic: a crazy expansion
5. Why should Richard Branson globalize?
6. How did they start globalization?
7. Richard Branson launches since Virgin Airlines from now
8. Conclusion
9. Sources

본문내용

Introduction
Nowadays, the word “globalization” is become very familiar with us. By principles of capitalism, the current market is dominated by huge global companies, and they are still expanding their business to various fields. In this sense, globalization looks like an indispensable, ultimate goal for the entrepreneurs. If so, how can we become global in this situation?
Richard Branson, founder of Virgin group, has found the answer of this question. He quit his school when he was seven-teen years old, but now he owns twenty companies even including space shuttle business. Hundreds of exceptional attempts have been actualized by him and they are turned into his huge success. Now no one can have a doubt about his career.
Looking through his case, therefore, we are going to study how to penetrate into a market system and how to be global from local business for the young entrepreneurs. Let’s find out from his life, attitude, overcoming obstacles, and business strategy.

참고 자료

http://www.virgin-atlantic.com/en/gb/allaboutus/ourstory/history.jsp
Screw it, let's do it. Richard Branson
Losing my Virginity. Richard Branson
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