I believe lifestyle is another way to classify consumers based on their attitudes, values, activities and interests. Indeed, lifestyle is a pattern of consumption that reflects a person’s choices on how to spend time and money. Thus, I use a particular study which has segmented consumers using lifestyle and shopping orientation. As lifestyle relates to how consumers choose to spend their money, it closely relates to shopping behavior.
In fact, when customers go to shopping in any place, they do not just reveal what they buy in their mind but also a whole host of lifestyle values, from what they read and watch to what they like to doing in their free time. Thus, I have been analyzing several key factor groupings form the basis of the creation of shopper segments, which can be analyzed for shopping behavior patterns, price sensitivity, retailer preferences, retailer loyalty, demographic differences, and opportunities for conversation.