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CJ푸드빌 마케팅 (영문레포트)

저작시기 2014.10 |등록일 2014.10.14 한글파일한글 (hwp) | 11페이지 | 가격 4,300원

소개글

CJ푸드빌 기업분석및 CJ푸드빌 마케팅 SWOT,STP,4P전략분석 영문레포트입니다.

이것저것 다운받아보고 실망하실 필요없이 이 보고서 하나면 끝납니다

목차

Ⅰ. CJ푸드빌 기업소개
1. History
2. Vision and Mission
3. Objectives or Goals

Ⅱ. CJ푸드빌 기업환경분석
1. Micro Environment
2. Macro Environment

Ⅲ. CJ푸드빌 SWOT 분석
1. Strength
2. Weakness
3. Opportunity
4. Threat

Ⅳ. CJ푸드빌 STP 분석
1. Segmentation
2. Targeting
3. Positioning

Ⅴ. CJ푸드빌 마케팅믹스 4P전략
1. Product
2. Price
3. Place
4. Promotion

Ⅵ. 마케팅전략 평가

본문내용

CJ Foodville is a compound word combining ‘Food’ and ’Village’, pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village.
CJ Foodville corporation started its business by opening a family restaurant business in 1994 and successfully launched a homegrown, Western-style family restaurant VIPS in 1997 to lay the foundation as a specialized food service company. CJ Foodville corporation has grown as a firm, integrated food service company, splitting from CJ corporation in 2000 and merging group’s franchise business division in October 2006.
CJ Foodville with its OnlyOne spirit of pursuing differentiated taste and quality as its No.1 value and its technical capability accumulated for over 10 years has developed creative and unique brands. Through such efforts, CJ Foodville currently runs 14 restaurant & franchise brands and multi-restaurant culture spaces, ‘CJ FoodWorld’. And CJ Foodville has extended its business overseas to Become a leading food service company.

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