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The Uppsala Model & the Network Model at Change variables

저작시기 2013.10 |등록일 2014.10.08 파워포인트파일MS 파워포인트 (pptx) | 24페이지 | 가격 2,000원

목차

1. Definition of Internationalization

2. The Uppsala Model-1977
2.1 Theoretical Contribution
2.2 Psychic Distance & Illustration
2.3 Establishment Chain & Illustration
2.4 Dynamic Model
2.5 The Assumption of Uppsala Model

3. International Network
3.1 Effect of Network
3.2 The Business Network Internationalization Process Model
3.3The Network Model & the Uppsala Model
3.4 The Uppsala Model & the Network Model at State variables
3.5 The Uppsala Model & the Network Model at Change variables

본문내용

Internationalization occurs when a firm makes a strategic decision to enter foreign markets and adapts its operations to international environments.
Decision to expand abroad
Locate specific market opportunities
Expansion strategy determined
Concentrated
Diversified
Selection of entry mode

<중 략>

- A model of knowledge development and an increasing foreign market commitment
- State Aspects: Market Knowledge & Incremental Commitment
- Change Aspects: Commitment Decision & Current Activities - Interaction between state aspects & change aspects

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