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영문분석,영문마케팅,영문기업분석,진에어기업분석,진에어

저작시기 2014.10 |등록일 2014.10.01 파워포인트파일MS 파워포인트 (pptx) | 19페이지 | 가격 1,600원 (20%↓) 2,000원

목차

1. What’s happening in LCC Market

2. Jin Air
1) Our Positioning
2) Why ‘Young, Progressive, Adventurous’?
3) How to Differentiate

3. Action Plans

본문내용

Main target = 2030’s
Young generation
Tend to be Progressive
Like Adventure

Nick name for flight attendance ‘Jini’

Original uniform as T-shirts and Jeans

<중 략>

Beginning of Travel
– Not arrive at destination, But from the airplane
Enjoy not only customer, but also steward/stewardess.

Conservative and Standardized Uniform.(X)
Uniform depends on the destination.(O)

For example, travel Incheon → Guam


참고 자료

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