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Type of Merchandising Allocated to Stores .pptx(리테일 머천다이징 영문 발표 PPT)

저작시기 2010.07 |등록일 2014.09.23 파워포인트파일MS 파워포인트 (pptx) | 10페이지 | 가격 1,500원

목차

1. Type of Merchandising Allocated to Stores
2. Rustbelt retirees & Laptops and Lattes
3. Rust Belt
4. Rustbelt retirees & Laptops and Lattes
5. Brand Sponsorship
6. Apparel Size Difference for Store X and Chain`s Average
7. Sales of Capri Pants by region
8. Retailers use either a pull or a push strategy

본문내용

Classify stores according to the charicteristics of the stores` trading area.

The profiles of stores` trading area Location

Store trading area geodemographics MD assortment

Rustbelt retirees & Laptops and Lattes segment

Affluent, single, and still renting

Educated, professional, and partial to city life, favoring major metropolitan areas

The top market for notebook PC`s and PDA`s

Median household income - more than $87,000

Median age – 38years

Liberal philosophies and work for environmental causes

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