Globalisation is defined as a phenomenon that integrates each country s economy,because of increasing international movement such as money, service, capital,labour, and ideas in trade/capital liberalisation (Dollar 2001, 2005). Tedlow (2003) pointed out that Theodore Levitt established Globalization in Harvard business
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Levitt (1984) expected that multinational companies that roduce products which local customers want will disappear and then global companies that attain the economics of scale in marketing and manufacturing will become active in the world.
After he mentioned expectation, globalisation was renowned in the economic, political, and social areas. Levitt (1984) pointed out that the extent of the world is reduced, because new technology will make the media small scale. Therefore, he expected that it would collapse the boundaries of a consumer market concept and global companies would make a standard product. In addition, the development of the media would increase people's desire and global companies that have the competitive advantage of lower costs would conquer the whole worlds consumer market, because demand and supply would be homogenised.