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Zara Case Study Report

저작시기 2013.06 |등록일 2014.09.18 | 최종수정일 2018.04.15 파일확장자어도비 PDF (pdf) | 30페이지 | 가격 4,000원

목차

0. Introduction

1. Competitive Forces and Strategic Issues
1.1 PEEST Analysis
1.2 Porter.s Five Forces Analysis
1.3 Industry Life Cycle

2. Internal Environment
2.1 Resource Capabilities
2.2 Value Chain Analysis
2.3 Other Appraisals

3. Other Stakeholders and Ethical Management
3.1 External Stakeholders and CSR
3.2 Ethical Management Practices

4. Findings and Recommendations

5. Conclusion

6. References

본문내용

Zara is one of the largest international fashion companies in the world, and it belongs to Inditex, one of the world.s largest distribution groups. This study reviews Zara`s external
environment and analyses its internal organisation to make recommendations for improving its core competencies against competitors such as H&M and GAP.
This study first reviews the Zara enterprise in terms of PEEST environmental factors, Porter.s Five Forces and the fast fashion industry life cycle (ILC). The liberalisation of European Union import quotas has had a positive political impact on the fast fashion retail industry.
However, rapid style changes generate waste. In addition, recent financial crises have made customers more sensitive to price and tending to buy lower priced goods. However, young
people and new Asian customers are more attracted to fashionable clothes. Also, new
technology is quickly adopted to survive in a fast-moving market.

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