1. Competitive Forces and Strategic Issues
1.1 PEEST Analysis
1.2 Porter.s Five Forces Analysis
1.3 Industry Life Cycle
2. Internal Environment
2.1 Resource Capabilities
2.2 Value Chain Analysis
2.3 Other Appraisals
3. Other Stakeholders and Ethical Management
3.1 External Stakeholders and CSR
3.2 Ethical Management Practices
4. Findings and Recommendations
Zara is one of the largest international fashion companies in the world, and it belongs to Inditex, one of the world.s largest distribution groups. This study reviews Zara`s external
environment and analyses its internal organisation to make recommendations for improving its core competencies against competitors such as H&M and GAP.
This study first reviews the Zara enterprise in terms of PEEST environmental factors, Porter.s Five Forces and the fast fashion industry life cycle (ILC). The liberalisation of European Union import quotas has had a positive political impact on the fast fashion retail industry.
However, rapid style changes generate waste. In addition, recent financial crises have made customers more sensitive to price and tending to buy lower priced goods. However, young
people and new Asian customers are more attracted to fashionable clothes. Also, new
technology is quickly adopted to survive in a fast-moving market.
Anderson, B., (2006), Imagined Communities. London: Verso.
Arieff, A., (2010). Global Economic Crisis. Darby: DIANE Publishing.
Baudelaire, C., (2010). The Painter of Modern Life. London: Penguin.
BBC . (2008). Zara forces Dhaka factory closure. Available: http://news.bbc.co.uk/1/hi/business/7469446.stm. Last accessed 29 th March 2013.
Berger, S., (2006), How We Compete. California: Currency Doubleday.
Berman, B., (2010), Competing in tough Times. New Jersey: FT Press.
Bhagwt.S. (2011). IT for Fast Fashion. University of HoustonVictoria. 1 (1), 119.
Bhardwaj.V and Fairhurst. A. (2010). Fast fashion: response to changes in the fashion industry. The International Review of Retail, Distribution and Consumer Research. 20 (1), 165173.
Bonacich, J., (2011), Revolving. Stamford: Cengage Learning.
Buchler.J.P. (2011). Fast Fashion ZARAs market strategy in Asia. center for applied studies and education in management. 1 (1), 1~6.
Chopra, J., (2009), Supply Chain Management. New Delhi: Perason Education India.
Christodoulou.I.P and Pater, Z (2012). Strategic and Organisational perspective. New York: McGrawHill.
Coyner.T. (2010). Marketing to the Korean Consumer and Advertising/PR in the Korean Market.
Available: http://www.koreabusinesscentral.com/forum/topics/koreabusinesscentral9. Last accessed 28th March 2013.
Cline, E., (2012), Overdressed. New York: Penguin Group.
Dassler, G., and Philips, J., (2007), Managing Now! Stamford: Cengage Learning.
Davidson.A (2009). 1000 CEOs. London: Dorling Kindersley Limited.
Dudley, R. (2013). The Hidden Cost of Fast Fashion: Worker Safety. Available: http://www.businessweek.com/articles/20130207/thehiddencostoffastfashionworkersafety.
Last accessed 15th April 2012.
Dumas.D. (2011). Zara accused of employing children as young as 14 in slave labour factories in Brazil. Available: http://www.dailymail.co.uk/femail/article2028041/Zaraaccusedemployingchildrenyoung14slavelabourfactoriesBrazil.html. Last accessed 10 th April 2013.
Doyle.M. (2012). Informational externalities, strategic delay, and optimal investment subsidies. IDEAS. 43 (3), 941966.
Fernie, J, (2004), Logistics and Retail Management: Insights Into Current Practice and Trends from Leading Experts. London: Kogan.
Friedman, T., (2007), The World Is Flat. Vancouvwer: DM Publishers.
Granger, M., (2010), The Fashion Intern. Miranda: Fairchild Books.
Greenpeace. (2012). Tell ZARA:Detoc our . Available: http://www.greenpeace.org/usa/en/campaigns/toxics/detox/zara/. Last accessed 29th March 2013.
Gudz.L. (2013). ZARA a spanish company of clothing and accessories. Available: http://newzarablog.blogspot.co.uk/2013/02/chapter3ethicssocialresponsibility.html. Last accessed 28th March 2013.
Hansen.S. (2012). How Zara Grew Into the Worlds Largest Fashion Retailer. Available: http://www.nytimes.com/2012/11/11/magazine/howzaragrewintotheworldslargestfashionretailer.html pagewanted=allr=0. Last accessed 14th April 2013.
Hitt, M., Ireland, R., and Hoskisson, R., (2012), Strategic Management Competitiveness Globalization. Stamford: Cengage Learning.
Holmquist, J., (2003), They Choose Minnesota. Minnesota: Minnesota Historical Society Press.
Hofstede.G (2001). Cultures Consequences. 2nd ed. England: SAGE.
Hood.N and Vahine.J.E (2012). Strategies in Global Competition (RLE International Business). NY: Routledge.
Hume. M. (2011). The secrets of Zaras success.
Available: http://fashion.telegraph.co.uk/newsfeatures/TMG8589217/ThesecretsofZarassuccess.html. Last accessed 29 th March 2013.
Hofstede, G., Hofstede G. J. and Minkov, M. (2010). Cultures and Organizations: Software of the Mind. Revised and Expanded 3rd Edition. McGrawHill England Howe, S., (2002), Retailing in the European Union. London: Routledge.
Inditex. (2007). Code of Conduct for Manufacturers and Suppliers Inditex Group. Inditex report. 1 (1), 1~8.
Inditex. (2011). Code of Conduct for Manufacturers and Suppliers Inditex Group. Inditex report. 1 (1), 1~8.
Inditex. (2012). Code of Conduct and Responsible Practices. Inditex report. 1 (1), 1~21.
Inditex. (2013). Inditex FY2012 Results Presentation. Inditex Report. 1 (1), 1~35.
Carrillat.F.A , Jaramillo.F and Mulki. J. P. (2009). Examining the Impact of Service Quality: A MetaAnalysis of Empirical Evidence. The Journal of Marketing Theory and Practice. 17 (2), 95110.
Jennings, M., (1996), Case Studies in Business Ethics. Eagan: West Publishing.
Jobber, D, (2012), Principles and Practice of Marketing. New York: McGrawHill.
Johansen, I., (2007), A Summer Smile. New York: Random House Publishing.
Kaplan, R, S and Norton, D, P (2004). Strategy Maps: Converting Intangible Assets into Tangible Outcomes. NY: Harvard Business. 454.
Karakaya.F and Yannopoulos. P. (2012). Defensive strategy framework in global markets: A mental models approach. European Journal of Marketing. 44 (7/8), 10771100.
Keynes, J., (2011), The Economic Consequences of the Peace. California: Indo European Publishing.
Kluyver, C., (2010). Fundamentals of Global Strategy. New York: Business Expert Press.
Laughland.P and Bansal.T. (2011). THE TOP TEN REASONS WHY BUSINESSES ARENT MORE SUSTAINABLE. Available: http://www.iveybusinessjournal.com/topics/socialresponsibility/thetoptenreasonswhybusinessesaren%E2%80%99tmoresustainable#.UXRiEe9wZes. Last accessed 15th April 2012.
Londond Business School. (2008). Fast fashion lessons. Business Strategy Review. 2 (1), 1~11.
Liabotis.B. (2007). THREE STRATEGIES FOR ACHIEVING AND SUSTAINING GROWTH . Available: http://www.iveybusinessjournal.com/topics/strategy/threestrategiesforachievingandsustaininggrowth#.UXRidO9wZes. Last accessed 15th April 2012.
Locke. R and Romis. M. (v). Improving Work Conditions in a Global supply chain. MITSloan management review. 48 (2), 5462.
Mohring, D., (2009), Strategic Management. New Delhi: Tata McGrawHill Education.
Moore, G., (2009), Crossing the Chasm. New York: HapperCollins.
Moore .M. (2011). Zara Caught In Slave Labor Scandal. Available: http://greengopost.com/zaraslavelaborscandal/. Last accessed 30th March 2013.
Mullins, J., and Randy, K., (2009), Getting to Plan B. Boston: Harvard Business Press.
Nigel, S., (2009), Operations Strategy. New Delhi: Pearson Education India.
Ozman.M. (2011). Modularity, Industry Life Cycle and Open Innovation. Journal of Technology Management Innovation . 6 (1), 2634.
Pahl, N., and Mohring, W., (2009), Successful Business Models in the Fashion Retail Industry. Berlin: Grin Verlag.
Pakroo, P., (2012), The small business startUp Kit. California: Nolo.
Porter, M., (2008), On Competition. Boston: Harvard Business Press.
Prahalad, C., and Ramaswamy, V., 2004. The Future of Competition. Boston: Harvard Business Press.
Ray, J., (2010), Supply Chain Management for Retailing. New Delhi: Tata McGrawHill Education.
Reis, J.G. and T. Farole, 2012. Trade Competitiveness Diagnostic Toolkit. Washington, DC: World Bank.
Render, B., (2009), Quantitative analysis for Management. New Delhi: Pearson Education India.
Ritzman, K., and Malhotra, M., (2007), Operations Management. New Delhi: Pearson Education India.
Scancomark . (2012). Clothing Company, Zara denies abuse of Swedish workers. Available: http://www.scancomark.com/Companies/ClosthingCompanyZaradeniesabuseofSwedishworkers.html. Last accessed 14th April 2013.
Schermerhorn, J., (2011), Management. New Jersey: John Wiley Sons.
Schiller, A., (2007), Germany Real Estate Yearbook. Germany Real Estate Yearbook. Berlin: Real Estate Publishers.
Scott.C, Lundgren.H and Thompson.P. (2011). Guide to Finance in Supply Chain Management.
Guide to Supply Chain Management. 1 (1), 141154.
Selim, S., (2013), Environmental Complaince. London: Routledge.
Sheffi, T., (2012), Logistic Clusters. Cambridge: MIT Press.
Sull. D. (2010). Are You Ready to Rebound . Harvard Business Review. 88 (3), 72.
Tamer, C., (2009), International Business. New Delhi: Pearson Education India.
The Economist . (2012). Fashion forward. Available: http://www.economist.com/node/21551063.
Last accessed 14th April 2013.
Tidd, J., and Bessant, J., (2011), Managing Innovation. New Jersey: John Wiley Sons.
Tinsley.D and Ormsby.J.G. (2012). How Coach, HP, Zara, and Ford Profited from a Comprehensive Application of Market Orientation. Available: http://gbr.pepperdine.edu/2010/08/howcoachhpzaraandfordprofitedfromacomprehensiveapplicationofmarketorientation/. Last accessed 14th April 2013.
Tiits, m., Kattel, R., and Kalvet, T., (2006), Made in Estonia. Estonia: Institute of Baltic Studies.
Tungate.M (2008). Fashion brands: branding style from Armani to Zara. London: Kogan Page Publishers. 264
Tuttle.B. (2011). High Quality, Low Price: The Consumer Quest for Cheap Premium Brands. Available: http://business.time.com/2011/05/02/highqualitylowpricetheconsumerquestforcheappremiumbrands/. Last accessed 29th March 2013.
Tzu, s., (2000), The Art of War. Hungary: Mundus Publishing.
Vatia, S., (2008), Retail Management. New Delhi: Atlantic Publishers.
Watts, D., (2012), Everything is Obvious. New York: Crown Publishing Group.
Wilcox, R.,(2005), Why Buffy Matters. New York: IB Tauris.