1. L’ORéaL HISTORY
2. CURRENT L’Oréal
3. BRAND VALUE by interbrand
4. L’Oréal Products
5. L’Oréal korea
6. L’Oréal performance over 5 years
With this tagline, it was no longer about the product, but about the image The image is the product could get you.
But by focusing on that, Loreal was able to push its brand further, and give entire concept of makeup a much more powerful message. Because of you’re woth it.
L’Oreal Korea, for now, has a careful approach with the sales of Clarisonic devices. They are sold at Shinsegae Department Store’s outlets and online store only. Some copycat products by domestic brands including AmorePacific Hera’s Biosonic Cleansing Enhancer have already popped up right after Clarisonic’s launch. Protecting intellectual property remains one of the greatest challenges for L’Oreal and other foreign cosmetics firms. Cymberg admits that in Korea, the company doesn’t take actions against intellectual property infringements as aggressively as it would in other markets because they would rarely make a difference. “For Korean consumers, intellectual property should be better protected,” loreal president of korea said.