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[영문]Business strategy McDonald’s case study

저작시기 2011.04 |등록일 2014.07.29 파워포인트파일MS 파워포인트 (ppt) | 20페이지 | 가격 2,900원

소개글

영국 대학교에서 사용한 business strategy ppt 발표 자료입니다.

목차

1 Background of the Industry
2 Background of the Firm
3 PEST
4 Porter’s Approach
5 SWOT
6 Porter’s Generic Strategy
7 Referencing

본문내용

Background of the Industry
- F & B
- Lucrative and well established
- Simple setting to fine dining

- Fast food Restaurant
- Short preparing time
- economical in a casual setting
- Variety restaurants popping up

<중 략>

Strengths
- Huge brand equity
- Innovation & Development
- Menu to suit Geographical location

참고 자료

McDonalds (2011) ‘McDonalds website’
Funding Universe (2011) ‘McDonald’s Corporation’
Franchise direct (2011) ‘How did the chain grow from a single store to the most popular fast food restaurant and successful franchise operation in the world?’
Yousuf, H. (2010) ‘McDonald’s stock soars to record high’
Porter, M.E. (1985) ‘Competitive Advantage’
Adams, M. (2007) ‘Processed Meats Declared Too Dangerous for Human Consumption’
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