1. background & purpose & vision
2. Mission & core competency
3. SWOT Analysis
4. company Structure
5. goal , plan, strategy
6. Social Responsibility and ethical
Google company's background and purpose
Google Inc. is an American public corporation, earning revenue
from advertising related to its Internet search, e-mail, online mapping, office
productivity, social networking, and video sharing services as well as selling
advertising-free versions of the same technologies.
Strategy of Management
For protecting main, Google opens others.
Strategy of Android
Google think the best way is to supply device as much as possible and to form enormous scale. Google intend to increase genuine absolutely although they have loss because of illegal copy.
Strategy of Mobile
Improving connectivity between devices / Introducing sound retrieval, image retrieval / Partnerships with about 50 telecoms carriers and 10 mobile phone manufacturers such as Samsung, LG