· Very competitive organization.
· Nike has no factories. outsourcing.
· A global brand.
Design focused on man : lack of
product for woman
Profits are largely dependent on the footwear products while other branded products are not as strong
●Low level of importance on trend and other product
Nike always focused on functionality rather than other factors. They also vulnerable at design for trend. They consider functionality and produce goods as upgrade version of previous product. Jordan and MAX can be examples. Also, Nike dos have a diversified range of sports products but the income of the business is still heavily dependent upon its footwear market share. This may leave it vulnerable of for any reason its market share erodes.