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Food Presentation/ food marketing / plate presentation / restaurant atmosphere

저작시기 2013.04 |등록일 2013.04.29 워드파일MS 워드 (docx) | 8페이지 | 가격 1,500원

소개글

food presentation(plate presentation and atmosphere)에 대한 글입니다.
출처까지 8페이지이며 MLA스타일로 작성하였습니다.
외국 대학교 작문수업 과제로 작성하였고 외국인 친구와 교수님에게 proofreading받았습니다.

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본문내용

Imagine when you go to a fancy restaurant. At first, you might be satisfied with the whole scene. But you would not notice what kind of marketing is hidden. Lights, music, furniture, and even people are the results of someone’s effort. Compare it with Dordt College commons. Are you satisfied whenever you go to commons? Are you overwhelmed by the commons’ atmosphere? Because of its outdated design, you may not think much of it. This idea is known as food presentation. The food presentation usually refers to its visual composition on the plate, in a state of readiness to be eaten. These days, it appears through not only displaying food but also the entire marketplace for the food (Kats 148). This food presentation makes people go to certain restaurants more often and eat more of their food. The restaurants are actually using some marketing skills in their food presentation while you don’t even notice. The food industry uses different marketing techniques to make people buy their food and spend more of their money.

참고 자료

Katz, Solomon H, and William W. Weaver. Encyclopedia of Food and Culture. New York: Scribner, 2003. Print.
PECK, CHRIS. A lighthearted restaurant atmosphere gives your guests a much-needed break from the daily grind. Nations Restaurant News 24 Nov. 2008: 19. Corporate ResourceNet. Web. 8 Apr. 2013.
Simmons, Kate. The Beautiful Plate: Holiday Food Presentation Tips. Decoist architecture and interior design. N.p., n.d. Web. 8 Apr. 2013.
Styler, Christopher. Working the Plate: The Art of Food Presentation. Hoboken, New Jersey: John Wiley & Sons, Inc, 2006. Print.
Yang, Jacqueline. The Art of Food Presentation. Crave Hong Kong Adventure in Gastronomy. N.p., n.d. Web. 9 Apr. 2013.
A Combo That Can Hurt Your Bottom Line . Decibels, Dining & Design: Is your restaurant too loud?. Synergy Restaurant Consultants, n.d. Web. 9 Apr. 2013.
Designing a restaurant atmosphere. F&B Management: HAT3042, n.d. Web. 8 Apr. 2013. <http://lambtonhat.weebly.com/uploads/4/4/1/3/4413567/dining_room_design.pdf>.
How to Present Food on a Plate. Wiki-How to do anything. Wiki, n.d. Web. 8 Apr. 2013.
How a Restaurants Atmosphere Determines How Much You Eat. Restauranteers Dine and Discover. N.p., n.d. Web. 10 Apr. 2013.
One for the Nose: Restaurant Design Should Always Include an Aroma Strategy . Tips, Trends and Advice for Restaurant Owners. Synergy Restaurant Consu, n.d. Web. 8 Apr. 2013.
Taking Care of the Atmosphere. Restaurant Design: Tips, Trends and Advice for Restaurant Owners. Synergy Restaurant Consultants, 2006. Web. 9 Apr. 2013.
What are some ways you can attract more restaurant visits?. How to attract more restaurant visits. Synergy Restaurant Consultants, n.d. Web. 9 Apr. 2013.
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