1. Company History
2. Company Background
3.The BzzNetwork Process
- How the BzzNetwork Operates
4. Marketing Strategy
- Business cases
Word-of-Mouth Expertise :
BzzAgent develops Word-of-Mouth programs that help clients market with their customers as opposed to at themdriving credibility, creating evangelism, understanding real-world communications, and adding value to traditional marketing channels.
Balter got his start in marketing by designing and implementing….
Create a logo promotional products, promotion business (1996)
360merch merged (1999): affinity-based consumer marketing
The sale 360merch (2001.12): People do not want the old marketing stuff anymore.
From Bzzagent established in Boston (2002.03)
The first contract with the publisher Penguin (Summer 2002)
Forbes About Magazine P & G Tremor (2004.02)
Fast Company alone article (2004.05)
Canada corporation (2006.05), the UK corporation (established 2007)
Acquired by Tesco(2011.06)
(Tesco Bus Social Firm BzzAgent For $60 Million)