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저작시기 2013.04 |등록일 2013.04.25 파워포인트파일MS 파워포인트 (ppt) | 22페이지 | 가격 2,000원

목차

1. Company History
- Introduction

2. Company Background

3.The BzzNetwork Process
- How the BzzNetwork Operates

4. Marketing Strategy

5.Business model
- Business cases

6.Summary

본문내용

Word-of-Mouth Expertise :
BzzAgent develops Word-of-Mouth programs that help clients market with their customers as opposed to at themdriving credibility, creating evangelism, understanding real-world communications, and adding value to traditional marketing channels.
Dave Balter
Balter got his start in marketing by designing and implementing….
Create a logo promotional products, promotion business (1996)
360merch merged (1999): affinity-based consumer marketing
The sale 360merch (2001.12): People do not want the old marketing stuff anymore.
Bzz Introducing
Founder
From Bzzagent established in Boston (2002.03)
The first contract with the publisher Penguin (Summer 2002)
Forbes About Magazine P & G Tremor (2004.02)
Fast Company alone article (2004.05)
Canada corporation (2006.05), the UK corporation (established 2007)
Acquired by Tesco(2011.06)
(Tesco Bus Social Firm BzzAgent For $60 Million)

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