There are Political, Economic, Sociocultural, Technological, Environmental and Legal (PESTEL) issues to be considered for the tourism for Moreton Island. PESTEL is an external environment analysis and is important to ensure the success of the company as well as the tourism sector in Moreton Island (Appendix A). The analysis is provided below in relation to the project of the company, Tanga Tour.
Queensland government being supportive of tourism in Moreton Island (www.nprsr.qld.gov.au), is a positive factor together with higher exchange rates between AUD and other currency such as EURO (www.currencyconverterate.com). Yet, fluctant fule prices may affect transport supply and demand (Moreton Bay Regional Council, 2009, p.
Explanation and Analysis
As seen from Appendix 1, Germany is the most valuable outbound source market in the world. Iay trips were taken. From Appendix 2, total arrivals from Germany slightlytween 2001 and 2011. Due to Global Financial Crisis and European Debit crisis, tourism market has declined. Despite monetary obstacles, German consumers spend money on travel and the percentage of outbound travel did not decreased. It is obviously noticeable that German consumers are constant travellers and they hold a huge potential to Australia’s travel market. Furthermore
Paul Baines, Chris Fill and Kelly Page, 2011, Marketing, Second Edition. oup
Kotler, Philip, and Kevin Lane Keller. Marketing Management. Prentice Hall, 2006.
Moreton Bay Regional Council (http://www.moretonbay.qld.gov.au)
The Office of the Queensland Parliamentary Counsel (slation.qld.gov.au)