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amb200 portfolio, Consumer Behaviour Assessment, motivation, attitude, decision-making

저작시기 2013.01 |등록일 2013.04.22 워드파일MS 워드 (docx) | 9페이지 | 가격 50,000원

목차

1. Introduction
2. Worksheet 1 – Decision-making
3. Worksheet 2 – Motivation
4. Worksheet 3 – Attitude

본문내용

Consumer Behaviour:
* The study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires.
This portfolio is designed to analyse and understand my own consumer behaviours. The selected consumer behaviour as the basis of the portfolio is buying high-technology items such as PC and laptop. In addition, it will be explained by using the theories including decision-making, motivation and attitude, since those plays a significant role in purchasing process. Purchasing process includes that people should acknowledge of the need, conduct of information search, find alternatives and purchase decision and evaluate them (McEnally et al, 1999). This process starts from decision-making what to buy or why people buy certain product. In the process of decision-making, people acknowledge the need throughout motivation and then, when people make decision, they decide their action based on attitude.
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