2. Theoretical and Conceptual Framework
Some months ago, a Korean company, GS Group, decided to collaborate with MNC group in creating 24-hour TV home shopping channel in one of the MNC channels. This news was significant since the Indonesian media has not had a 24-hour TV home shopping channel before, so this channel will be the first 24-hour TV home shopping channel in Indonesia. Before, the Indonesian media have had a TV home shopping channel called O-Channel which is in a form of ‘infomercials’past. However, having a 24-hour TV home shopping program in Indonesia means that Indonesian consumers who like to buy products through the on-line way, especially TV home shopping, is increasing.
Indonesia is being in transitional period of the change of consumption habit, from off-line to on-line (Bok Ji Na, 2012). In real, many companies try to make on-line shopping mall such as Rakuten shopping mal. MSK, will make on-line shopping mall in Indonesia in 2013 (naver, 2012). This indicates that the user of on-line shopping will be increasing more and more, which is meant to the change of Indonesian habit to consume.
Monica Patrick and Demand Media, How to Sell Your Product on Home Shopping Network, N.p., n.d. Web. 5 Oct. 2012
Amy Cheung, New Opportunity for Home Shopping, The China Perspective, N.p., n.d, Web. 5 Oct. 2012
Min-Sun Lee, Television Shopping, vusial artist, N.p., n.d Web. 5 Oct 2012
Interview with Komariyah. O-Channel. 4 Oct. 2012
With research showing result, the Present Situation of Indonesian Broadcast. 2011 (The Indonesian Chamber of Commerce The Korean Chamber of Commerce)
Jang Sang Ah, the Students of the University of the Briwijaya, majoring in law, July. 2012
Bok Ji Na, the staff of Internet Shopping, GS Market, September, 2012