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Persuasive Speaking : 설득

저작시기 2012.10 |등록일 2013.04.18 워드파일MS 워드 (docx) | 4페이지 | 가격 1,500원

목차

1. What is Persuasion?
2. The Goal of Persuasive Speaking
3. Modes of Persuasion by Aristotle
4. Monroe’s Motivated Sequence Pattern
5. Preparing and Conducting Public Speaking

본문내용

Persuasion is a communication process involving both verbal and nonverbal messages that attempts to reinforce or change the listeners’ attitudes, beliefs, values, or behaviors.
The Goal of Persuasive Speaking
The ultimate goal of all persuasion is action; that is, successful persuasion reinforces existing behavior, changes existing behavior, or leads to new behavior. When a speaker’s main goal is to achieve action, he or she will also seek one of four sub-goals: adoption, discontinuance, deterrence, or continuance of a particular behavior.

<중 략>

Gathering Information via various resources such books in library and internet web sites.
Organizing and Outlining Speech
An outline is a blueprint for your presentation.It highlights the key logical elements, highlights the key structural elements, e.g. introduction, body, conclusion, stories, high-level concepts, links these elements together in a sequence, perhaps allocating very rough timings, and It can also map out the transitions between elements, although this may be deferred to a later stage of preparation.

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