검색어 입력폼

고객옹호마케팅

저작시기 2013.04 |등록일 2013.04.11 파워포인트파일MS 파워포인트 (ppt) | 15페이지 | 가격 2,000원

목차

1. The Emerging Era of Customer Advocacy
2. The Growth of Customer Power
3. What To Do?
4. The Elements of Customer Advocacy
5. The Path to Advocacy
6. The Limits- and Advantages - of Advocacy
7. Queation 1
8. Queation 2

본문내용

The Emerging Era
of Customer Advocacy
Advocacy Strategy
As customer power grows, innovative companies are moving beyond traditional
push marketing and customer relationship management to become full proponents of
the customer agenda.



The Growth of
Customer Power
Customer Power!
Advantage of the Web
expedia.ca
orbitz.com

ㆍReduces search costs
ㆍQuick and Easy means of doing
comparison shopping
ㆍFacilitate communication among
customers

The Growth of
Customer Power

What To Do?
Some companies are responding to the growth of customer power by pushing harder using traditional marketing methods, such as advertising, aggressive pro motions and one-side communication.

참고 자료

없음
다운로드 맨위로