저작시기 2013.04 |등록일 2013.04.08
MS 워드 (docx) | 69페이지 | 가격 3,200원 (20%↓)
2. General background and current trends of hotel industry
3. Introduction of our selected companies
4. Financial Statement Analysis
5. Summary of Project
7. Reference & appendix
Purposes of analyzing Starwood & Marriott
This paper analyses and compares two major global hotel chains, Marriott International, Inc. and Starwood Hotels & Resorts Worldwide, Inc. Both chains have extensive investments in and outside the US. They have very strong brand names and are quite competitive. However they differ in their strategies, like the market segment each one targets, the role of technology in the business, the financial efficiency of their systems etc. The paper also analyses the benefits and demerits each chain faces as a result of the individual strategy they had adopted. They also analyzed the effect the recent financial recession had on each of the groups and how well or not they were placed to deal with it.
2.General background and current trends of hotel industry
Characteristic of hotel industry
The hospitality industry consists of companies within the food services, accommodations, recreation, and entertainment sectors.
http://www.marketwatch.com/story/starwood-reports-first-quarter-2012-results-2012-04-26 Starwood Hotels & Resorts Worldwide, 2007 Annual Report, pgs. 64-70 (1-6 of the incorporated 10-K SEC filing),
Business Travel News Online, PKF Reduces Hotel Growth Forecast, March 11, 2008,
St. Louis Federal Reserve Bank, 3-Mnth Treasury Bill: Secondary Market Rate, DTB3, H.15, 5/16/2008, http://research.stlouisfed.org/fred2/data/DTB3.txt.
Standard & Poor’s 500, S&P 500, accessed on 5/17/08,
Yahoo Finance, Key Statistics, Starwood Hotels and Resorts International, accessed on 5/17/08,
STARWOOD HOTELS&RESORTS WRLDWIDE (NYSE:HOT )