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Banyan Tree 마케팅 전략

저작시기 2012.10 |등록일 2013.02.26 워드파일MS 워드 (docx) | 7페이지 | 가격 3,000원

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Banyan Tree 브랜드 마케팅 전략

목차

1. Main Factors that Contributed to Banyan Tree’s Success
2. Banyan tree’s brand positioning and communications strategies
3.Analysis of the Brand Portfolio of Banyan Tree, Angsana and
4. Recommendations to Banyan Tree for Managing its Brands and

본문내용

From company of view, they can achieve success quite different ways and factors. The important things that how are the company going to have a good strategy and use. in this case, The owner of Banyan tree has a creativity mind and have a good structure of service choice, service design and delivery, service pricing, good motivated workforce, market segment, pioneer status.
Service choice
one of the Banyan tree creativity innovation is that variety service. guest always like have a different services accepted.

<중략>

South Korea`s?geographical?features?are?surrounded?on three sides by the sea. So take full advantage of the sea with Korea`s terrain is well. So I think the location should be changed to Jeju island. Banyan tree would harmony?with Fantastic?Jeju Island?scenery, also it could appeal to guest more comfortable and enjoy fresh sea food on the beach. Jeju island famous with black pig and cutlass fish. It could be a special menu.
Here is some special activities recommendation
Fishing experience

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