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호주 와인 수입 계획 (import plan of Australian wine)

저작시기 2012.11 |등록일 2012.11.04 한글파일한컴오피스 (hwp) | 5페이지 | 가격 1,500원

소개글

호주 와인을 우리나라로 수입하고자 하는 business plan입니다.
발표 자료로 사용했었습니다.

목차

Ⅰ. Australian Wine Industry
Ⅱ. Barossa Valley
Ⅲ. Business Plan
Ⅳ. Why do I want to import wine?

본문내용

Ⅰ. Australian Wine Industry

1. Major industry
Australian wine is a major industry both in the domestic and the international level. Infact, Australia is the fourth largest exporter of wine around the world, more than 700,000L produced in a year. And Australian wine industry contributes over $500,000,000per annual to the nation’s economy. And it accounts for very large import of wine market share.

<중 략>

People of all ages can enjoy this wine except minor who is under 20years old. And it’s suitable for Middle class people. Our wine is not so much expensive but also good quality. Also it’s good for people who enjoy free, easiness, and leisurely lifestyle.

2. SWOT analyze
*Strength: Easy-to-understand wine labels, Luxurious image
*Weakness: Lack of knowledge about wine Burden
*Opportunity: The growth of wine consumption, Increase of the Leisure time due to the five-day workweek,
*Threat: Wine culture is not settled, Lots of nightclubs

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