검색어 입력폼

코카콜라,콜라마케팅,콜라역사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

저작시기 2012.06 |등록일 2012.06.28 파워포인트파일MS 파워포인트 (pptx) | 39페이지 | 가격 2,400원 (20%↓) 3,000원

소개글

코카콜라,콜라마케팅,콜라역사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

목차

Introduction
History of Coca Cola
Environment Analysis
Industry Structure Analysis
SWOT Analysis
Target & Positioning
4P - Product/Place/Price Promotion
Conclusion

본문내용

HistoryEnvironment AnalysisIndustry Structure AnalysisSWOT AnalysisPositioning4P - Product/Place/PricePromotion ConclusionContentsFounded: 1892Headquarters: Atlanta, Georgia, United StatesArea Served: World wideKey People: Muhtar Kent(CEO)Revenue: USD 35.119 billionBusiness reach: over 200 countriesProducts: Coca-Cola, Carbonated drinks, Other non-alcoholic beveragesIntroduction History of Coca Cola Name: John PembertonInvention time: 1886The main ingredient:caramel-colored liquidIncreasing Competition of Carbonated Drinks in MarketPeople Who Have a Strong PersonalityWell-being TrendEnvironment AnalysisIncreasing Competition of the Various Beverage MarketCarbonated/Fizzy drinkVarious product line, Unique productPromotion event with productSoft drink, Tea ▶ Plain tasteSimple kinds of tastePeople Who Have a Strong Personality

참고 자료

없음
다운로드 맨위로