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United Commercial Bank and El Banco

저작시기 2012.04 |등록일 2012.05.25 | 최종수정일 2015.09.11 한글파일한컴오피스 (hwp) | 2페이지 | 가격 500원

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Service operations Management(서비스 운영관리)
Case 3.1 Service operations Management 문제 풀이 입니다.

목차

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본문내용

Service Delivery System
designed to appeal to Latino customers
Operating Strategy
-Fees for check cashing start at 1.5 percent for certain types of check

-El Banco offers home mortgage financing to undocumented individuals
Service Concept

-No motor banking (no commercial customers)

-Small branches located in strip centers already frequented by Latinos

-Branches are informal
Target Market Segments
Latinos in Atlanta


United Commercial Bank
Almost 90 percent of its loans are real estate loans
-UCB offers sophisticated trade finance account management tools

-by rarely charging fees and often refunding fees previously charged,
-Organized as a thrift.

-Continued focus on time deposits as primary deposit product
Chinese-American Depositor

참고 자료

Service Management
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