Marketing plancontents1234DO YOU KNOW ACTRESS 염정아?“You can dye by yourself at home !!”1. Introduction2. Situation AnalysisEach age has different thinking about dyeStrengthEasy and fast - The type of foamNot flow down, Stick to hairDyed hair without the stainlasted color for a long timeSWOTWeaknessExpensiveNot Various (color)Brand is not famousSWOTOpportunityIncreasing of aged populationstress cause gray hairThe man are interested in beauty
This is our contents.
First, we’ll introduce our product and, analyze internal & external environment.
Next, we’ll compare ours with competitor to inform you to our performance.
Last, by using 4Ps for ours, we’ll present a special marketing strategy.
do you know the actress 염정아?
she said, "after i know 비겐크림폼, dyeing is more easier and faster"
비겐크림폼 helps you to dye by yourself at home.
we investigated age-specific eyes about dye.
most people in their twenties are university student
so they think that dyeing is expression of idea and personality.
thirty and forty is workers as a decent job.
they only think "I gotta go try that", but not practice