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광고심리,e편한세상,아파트광고,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

저작시기 2012.05 |등록일 2012.05.09 파워포인트파일MS 파워포인트 (pptx) | 33페이지 | 가격 3,000원

소개글

Project title; analyzing and improving an adProject item; e편한 세상Brand analysis Target / Competitor analysisAdvertisement contents analysisProblem solving pointImproved ad bettercontentsBrand analysisExperiencecomfortable worldCleanModestcompleteHumanismFutureFreshnessMeaning of e편한세상 :Brand identity :Brand analysisTarget / Competitor analysisModelCommon peopleCelebrity (김태희,김남주)celebrity(이영애)Product exposureALLproductproductNarration“저희가 찾은 답은 ‘진심’입니다”“프르지오를 만나면 자연도 프리미엄이 됩니다”“세상보다 높은 자부심”copy진심이 짓는다내일의 프리미엄모두가 꿈꾸는그 곳

목차

Brand analysis

Target / Competitor analysis

Advertisement contents analysis

Problem and solving point

Improved ad better

본문내용

② Order Effect
Same CM song(the sound of trumpet) & Introduction screen(copy-진심이 짓는다)

Primacy Effect
: shows the brand’s core
message first
: gives favorable first
impression

Cloud-shaped logo with the narration /
same motion graphics

Recency Effect

: information required
for consumers` recollection

① Visualization - leading mental imagery from consumers.
“지구를 사랑한 아파트, 지구를 지키는 진심”
easier to store and fetch the specific information.
more effective in increasing consumers` memories.
Imagery instructions to help consumers to imagine the
effect of environmental conservation

참고 자료

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