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브랜드마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

저작시기 2012.05 |등록일 2012.05.09 파워포인트파일MS 파워포인트 (ppt) | 17페이지 | 가격 1,600원 (20%↓) 2,000원

소개글

Discussion pointYou are the public relation relations manager of a large international and conference venue management group. Your organization has just taken over a locally owned, long established, but ailing medium-sized venue that is based in another part of the country. There are no plans to change the business significantly but you do extend to invest in refurbishment and hopefully expand the business. In the short term, However, there will be some job losses as your organization seeks to increase efficiency and make the business more competitive:Identify your Key target public:To set target publics organization should be aware of range of different publics and company. Especially stakeholders which can be defined as parties, individuals or groups that may bear influence on their performance should be considered.Internals: employees, suppliers( accommodation provider, other provider, intermediaries -DMO,CVB,PCO)Externals: media (press), participants, customers, government, agencies, sponsors,groups of local communities, stockholders and investors.What messages would you wish to communicate?

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본문내용

World Athletic Championships
You are the public relation consultant to a large provincial city involved in marketing a bid to stage the World Athletic Championship. The city has a long term strategy for sport and bidding for major sports events. Since losing out in the bid for the same event 8 years ago there have been improvements to the city’s infrastructure and facilities

What key factors do you need?
Character of World Athletic Championship
The right site for holding the event
Understanding of target audience
Information about competitor
Other situation

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