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Cranberry_Case,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

저작시기 2012.05 | 등록일 2012.05.07 파워포인트파일 MS 파워포인트 (pptx) | 12페이지 | 가격 800원 (20%↓) 1,000원

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Cranberry Case Table of Contents1. Problem Recognition2. Short-term suggestions3. Long-term suggestion4. LessonsProblem RecognitionProblem 1: Color Grading SystemNo. 2BNo. 3Short-term Suggestion 1$225The cost of educating the chief berry receiver$10,000The cost of installing a light meter systemAlternative 1: Educate the chief berry receiverShort-term Suggestion 1Alternative 2: Downgrade half of the No.3 berriesThe original 50-cent premium: $225,000Changed premium: $112,500

목차

1. Problem Recognition
2. Short-term suggestions
3. Long-term suggestion
4. Lessons

본문내용

Short-term Suggestion 1

$225
The cost of educating the chief berry receiver
$10,000
The cost of installing
a light meter system
Alternative 1: Educate the chief berry receiver

Short-term Suggestion 1
Alternative 2: Downgrade half of the No.3 berries

The original 50-cent premium: $225,000
Changed premium: $112,500
Saving: $112,500


Problem Recognition
Problem 2: Drying Capacity
Destoning
1500 bbls
Drying
600 bbls
Dechaffing
1500 bbls

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