검색어 입력폼

글로벌마케팅,글로벌경영,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

저작시기 2012.04 | 등록일 2012.05.01 파워포인트파일 MS 파워포인트 (pptx) | 24페이지 | 가격 2,400원 (20%↓) 3,000원

소개글

: Refining the business model ContentsWhat is a ZIPCAR?Case AnalysisCase QuestionSimilar case in Korea : Social commerceRecommendation to the firmMajor IssueZipcar?What’s a Zipcar?: Car-sharing serviceSharingMajor issuesPositiveNegativeCost efficientEnvironment-friendlySimple online systemCustomized convenient serviceBudget LimitationAdditional Maintenance CostBusiness modellocationcustomermarketZipcarA. Market characteristicNiche marketB. LocationLimitedDifficult to parkC. CustomerStudentUrban dweller D. Technology

목차

What is a ZIPCAR?
Case Summary & Major Issue
Case Analysis
Case Question
Similar case in Korea : Social commerce
Recommendation to the firm

본문내용

Convenient for reservation
New concept for U.S.
Environmental friendly
Easy of use & parking
Cost saving
Pricing model


Similar case in Korea
Reason of selecting
New Business model in Korea
Based on Website
Synergy effect of people
Use innovative technology
Social commerce

What is Social Commerce?
Definition
Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions to assist in the online buying and selling of products and services
Social Network Service
Commerce

참고 자료

없음
다운로드 맨위로