스타벅스(Starbucks)가 성공한 요인에 관한 마케팅 전략에 대해 기술한 영문 보고서 입니다.
표지와 목차가 없는 5페이지 형식의 간단한 레포트 입니다.
스타벅스의 성공 전략을 3가지로 압축하여 정리했습니다.
Starbucks Corporation is an international coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world. They have too many stores in the United States, Canada, Japan, China, and Korea. Starbucks stores was spread in 58 countries. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and pastries, snacks, and items such as mugs and tumblers. Starbucks opened in Seattle, Washington by three partners. It was small coffee house at first. However, at the time of its initial public offering on the stock market, Starbucks had grown to 165 outlets. Now, probably nothing people who don`t know about Starbucks. Starbucks is one of the most famous company in the world with COCA-COLA, Microsoft, and NIKE. How they can be the most famous coffee company in the world?