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다국적환대기업론(한류)-

저작시기 2012.01 |등록일 2012.01.16 한글파일한컴오피스 (hwp) | 15페이지 | 가격 2,400원 (20%↓) 3,000원

소개글

Korea wave in International societyKorea culture is becoming hot issue in international society. Although it’s not major break out debut. People in many country around world isstarting to pay attention to this new culture wave in to their mp3 p_badtags, dvd p_badtagsand their television. They might not understand korean language in 100% but this new trend has something that appeals people in the world.Some countries already started to make imitation of korean idol groups. And teenagers copying korean movie star‘s hair, make up, and fashion.

목차

What is Korea culture wave?
1. Korea wave in International society
2. Korea wave in Thailand

Effect of trends

Business Concept

SWOT Analysis

❍ Conclusion

본문내용

1. Korea wave in International society

Korea culture is becoming hot issue in international society. Although it’s not major break out debut. People in many country around world isstarting to pay attention to this new culture wave in to their mp3 player, dvd playerand their television. They might not understand korean language in 100% but this new trend has something that appeals people in the world.Some countries already started to make imitation of korean idol groups. And teenagers copying korean movie star‘s hair, make up, and fashion. They idolize korean idol groups and this fact affected to korean brand items that usingkorean celebrities for their commercial models.This strange korea culture wave has started from Japan, Vietnam, Mongolia whichcountries geographically and culturally close to korean. but now it has spreadednot only those countries near korea. but also countries like singapore, thailand, indonesia and many countries in south east asia are affected by this korean culture wave and they are loving korean culture. and now this wave is hittingEurope and Southern America.Korea wave trend can be divided in to five degree. and this is table that shows five degrees of Korea wave trend level.

참고 자료

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외교통상부. 2003. 『태국개황』.

이병도. 2003. “태국의 한국학 연구 현황과 문제점.” 한국국제지역학회 2003년도 추계학술대회. 『동아시아에서의 한국학연구』. 2003년 11월 14일.

이유현. 2009. 태국 한류 , Korea Wave in Thailand. 한-태교류센터(KTCC). Pp1∼4

Kotra. 2011. 글로벌 한류 동향 및 활용 전략. 지식서비스사업팀. pp3∼8

Kotra. 2011. 글로벌 한류 동향 및 활용 전략. 지식서비스사업팀. pp11∼12

박수경. 2010. 한류의 국제거래. 이화여자대학교 학위논문(석사)

K-mobile 2011-7-7http://www.kmobile.co.kr/k_mnews/news/news_view.asp?tableid=IT&idx=347008

한국 경제. 2010-9-30http://www.hankyung.com/news/app/newsview.php?aid=2010092617631

MK 매일경제. 2011-04-25 http://mbn.mk.co.kr/pages/news/newsView.php?category=mbn00009&news_seq_no=1053250

조선 일보. 2008-06-04http://danmee.chosun.com/site/data/html_dir/2008/06/04/2008060400955.html
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