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Ebay영어소개

저작시기 2011.12 |등록일 2012.01.14 파워포인트파일MS 파워포인트 (pptx) | 26페이지 | 가격 1,500원

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기말과제 A+받아 칭찬받은 작품입니다.

목차

Company overview

Origin and evolution

The industry

Business strategy

Competition

GBF..

Conclution

본문내용

History
1995?founder Pierre Omidyar,graduate from Trufts University, encouraged by his wife;s hobby.
Skoll,Omidyar’s partner joined him as first president
1996?incorporated in San Jose,CA
Sept.1998?eBay first IPO.$18 per stock.
97,Meg Whitman, joins as CEO.HBS

Company Overview
An online anction platform that facliltates transaction between buyers and sellers of goods and services.
Mission&Vision:
eBay;s Vision is to provide a global online trading platform where practically anyone can trade prcatically anything.

Industry informantion
Total value of global e-commerce transactions-$657b
Number of users online 534m
B2B auction transaction growth from 98 to 2000 was $8 b to $52 b.
Increased awareness among users towards the potential of internet as trading platform.

Business Model
Seller uploads the picture and description of the item to be sold.
Sale ends at predetermined time.
High bidder and seller contact each other and make arrangements of shipment
Buyer sends fund to seller money order,check,paypal, seller send goods.
Buyer and seller then frade each other though feedback forums.

Revenue model and profit
Fees for the seller to post the item, and promotion activities and final sale commission
Advertising revenue-2% of TR
Selling profit is approx 9%of TR
Major money comes from listing and trading services-89% of TR

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