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맥도날드 재무분석 밑 SWOT 영어보고서

저작시기 2009.01 |등록일 2012.01.11 워드파일MS 워드 (doc) | 19페이지 | 가격 1,700원

소개글

맥도날드 회사의 전반적인 소개와 재무분석 그리고 SWOT 입니다.
영어보고서 이고 점수는 A맞았습니다. 그래프도 잘설명되어있고 분기별 맥도날드 재무도 잘 설명되어있습니다.

목차

- Executive summary

- History

- Company policies
Food safety policy
Environment policy
Energy policy

- Employment
National hourly starting rates
Hamburger university

- Industry

- Products of McDonald’s

- Financial analysis
Total revenue and net income
Average sales per restaurant
Dividends
Assets, debts and equity
Latest quarter finance information of McDonald’s
Ratio analysis

- SWOT analysis

- Evaluation

- Conclusion

- Appendix

- References

본문내용

Evaluation
The company has had a continuous increase in its total revenue from 2003-2007. This consistent improvement in the company’s performance has actually boosts up investors’ confidence about the company. The company has also been said to be ‘recession resistant’ by a Morningstar analyst, John Owens. This is due to the increase in the company’s global same-store sales in the month of November 2008 which rose by 8.2% (The Associated Press, November 10, 2008) in comparison to the previous month. It seems that the credit crunch has resulted in consumers preferring to dine in cheaper restaurants such as McDonald’s. The total sale in November 2008 has risen by 5.4% (The Associated Press, November 10, 2008) .

참고 자료

2007 Annual Report (McDonald’s) (23.Oct.2008)
2008 Annual Report (Burgerking) (23.Oct.2008)
2007 Annual Report (Yum! Brands) (23.Oct.2008)
http://www.mcdonalds.com/corp/news/fnpr/2008/fpr_102208.html (24.Oct.2008)
http://www.mcdonalds.com/corp/news/fnpr/2008/dividend_increase_release.html (24.Oct.2008)
http://www.mcdonalds.com/corp/news/fnpr/2008/fpr_090908.html (24.Oct.2008)
McDonald’s Student Information Pack (25.Oct.2008)
http://www.mcdonalds.com/corp/invest/finan/split/dividend.com (24.Oct.2008)
http://www.businessteacher.org.uk/business-resources/swot-analysis-database/mcdonalds-swot-analysis/(19.Nov.2008)
http://www.reuters.com/finance/stocks/ratios?symbol=MCD.N&rpc=66 (28.Nov.2008)
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