MBA 미시경제시간에 독과점 관련 De Beers사 Case로 만든 영문 발표자료 입니다.
De Beers is the monopoly enterprise which controlled worldwide resource, so the price was balanced by De Beers
Because of rapidly development of economy and high inflation, more investors are focus on diamonds and gold. The price increase highly
Because of rising world interest and falling retail demand leaded the price of diamond plummeting.
▷ Highest hardness , No enough fuller
▷ Jewels _ Diamonds are forever
■. Synthetic Diamonds
▷ Problem : High importance in the industrial market because of high purity and
low costs ⇒ Probability of entry in jewellery market
▷ Solution : Debeers has to deter entry of artifical diamonds in the market ;
a) Cost of deterrence : competition↑, Prices↓ , Profits↓
b) Entry barriers has to go up : Marketing, Customer/Retail lock in → switching costs ,
Investment in detection technologies