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이랜드 기업분석

저작시기 2011.09 |등록일 2012.01.03 워드파일MS 워드 (docx) | 27페이지 | 가격 4,000원

소개글

MBA 시간에 발표한 자료를 토대로 만든 영문리포트 입니다. 이랜드의 독특한 기독교식 기업문화와 지식경영, 중국 이랜드의 성공분석에 대한 내용입니다. 총 27p 이고 제가 직접 만든 자료이므로 믿고 받으셔도 됩니다.

목차

1. Introduction
1) What is E-Land
2) E-Land’s Characteristic
3) E-Land’s Corporate Culture

2. Knowledge Management
1) Background of Introduction
2) Main structure of knowledge management
3) The results and know-how of success

3. E-Land China
1) Why E-Land Focus on Overseas Market
2) Why E-Land Choose China
3) What is E-Land Fashion China
4) Brands Insight
5) Why E-Land Fashion China is so successful in China Market

4. Lessons
1) Distinctive Style of Generic Korean Corporate
2) Aggressive and Creative Business Strategy in China Market
3) Bounce back-up like a roly-poly

5. Conclusion

본문내용

1. Introduction

1) What is E-Land?

The E-land Group is the first and largest integrated fashion- retail company by revenues in Korea. The Group is a market innovator, creator and leader whereby the accumulated specialist know-how in fashion business is strategically integrated with its creative approach to retail business.
Established 1980, E-land Group got over the IMF period in 1997, a huge financial turmoil in South Korea, in terms of “efficient restructuring of business”, “epoch-making improvement in financial sector”, and “innovation in administrative system.”, and then adapted “knowledge management, the cornerstone to reap to next stage of development, thereby achieving steep growth as compared to other Korean competitors.
As a consequence of these activities, E-land now came to be fashion-retail giant, with annual sales record as much 4.2 trillion KRW on average and 4.2 trillion KRW amount of asset. Through this successful case of E-land group, the scope of this report focuses on administrative strategy of E-land, its related culture and some of attributes what other firms need to benchmark.

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